THE LAB: Micro-Roasters & Coffee Shop
Naming Brand Identity Brand Messaging Full Logo Suite Packaging Design Menus + Signage
Our approach began with diving into the heritage of scientific discovery, drawing parallels between the precise art of coffee brewing and the methodical nature of laboratory work.
We avoided the typical coffee-centric imagery and instead took inspiration from scientific archival materials, glassware used in brewing methods, and the elemental structure of the periodic table.
This conceptual groundwork laid the foundation for a brand identity that speaks to both the heart and the intellect of coffee enthusiasts.
We chose the experimental geometric font, SK Concretica, as a baseline for a customized logo suite. This font choice, alongside a clean and modern aesthetic, became the cornerstone of THE LAB's visual identity.
Content
Naming Brand Identity Brand Messaging Full Logo Suite Packaging Design Menus + Signage
THE LAB: Micro-Roasters & Coffee Shop
Branding
Our approach began with diving into the heritage of scientific discovery, drawing parallels between the precise art of coffee brewing and the methodical nature of laboratory work.
We avoided the typical coffee-centric imagery and instead took inspiration from scientific archival materials, glassware used in brewing methods, and the elemental structure of the periodic table.
This conceptual groundwork laid the foundation for a brand identity that speaks to both the heart and the intellect of coffee enthusiasts.
We chose the experimental geometric font, SK Concretica, as a baseline for a customized logo suite. This font choice, alongside a clean and modern aesthetic, became the cornerstone of THE LAB's visual identity.